search engine marketing
We enhance your pay per click (PPC) listings and achieve a higher ranking in search engine results pages by optimizing your landing pages which includes tuning content and adjusting the site architecture.
What Is Search Marketing?
Search marketing can be defined as the process of gaining visibility and traffic from search engines. This can either be organic or through paid advertising.
Organic Search Results
These are listings on search engine results pages that appear because of their relevance to the search terms,. To achieve high rankings in the natural search results, you will need to follow SEO best practices.
PPC (Pay Per Click)
This method is about paying for advertising space for specific targeted keywords on search results pages. These Ads usually appear on top of search results or on the right side. You will be charged only when the user clicks on your advertisement; hence it is called Pay-Per-Click.
Advantages : It gives you a much higher level of control in terms of which search queries you want your ads to show, how much you want to spend and where you want the traffic to go (landing pages). When you pay for traffic, you are assured of visitors, even if your site is new or when you want instant results. You are not affected by any change in the algorithm of search engines.
Pay Per Click campaign is not easy to manage and requires special skills and training for best results. Just paying for the service does not result in top ranking, placement and visibility of your ad. This is determined by the quality of the landing page so, PPC also involves optimization of landing pages, continuous care and maintenance. We are trained, experienced and best suited to manage your online (Adwords) campaign.